May 2, 2012 (Toronto, ON) – The Honda Indy Toronto announces today new sponsorship agreements with Mr. Lube, Canada’s largest quick lube brand, and Ortsbo, an INDYCAR Sponsor and leader in Real-Time Global Communications, as well as a renewed relationship with William Ashley, recognized as North America’s leading retailer of china, crystal, silver and giftware. The agreements allow for each brand to associate itself with a component of the event that either relates to their industry or meets their corporate objectives.

Tony Kanaan says he's dreamed of competing alongside -- and against -- longtime friend and countryman Rubens Barrichello, but he "never imagined it would actually happen and certainly not in the near future or in IndyCars."

The rubber has hit the road – from a promotional and customer engagement perspective. On February 10 we unveiled the new DW12 IndyCar at the Canadian Motorsports Expo and, at the time of posting this article, the vehicle is proudly displayed as part of the Honda Canada pavilion at the Canadian International Auto Show. Participating in both events has not only been a wonderful opportunity to debut the new chassis in Canada, but also to interact with customers, race fans and car enthusiasts.