Toronto, ON (June 16, 2010) – Honda Indy Toronto announces that Dr Pepper will be the official soft drink of the 2010 event, which takes place on the streets of Toronto July 16, 17 and 18. This is the second consecutive year Dr Pepper has sponsored the Honda Indy Toronto.
“As North America’s oldest major soft drink brand, Dr Pepper knows how to scan and identify a good partnership opportunity,” says Andy Bayfield, General Manager, Canada Dry Mott’s, the owner of the Dr Pepper brand in Canada. “The Honda Indy Toronto is one of our pillar sponsorships in Canada, and we know it’s gaining a lot of momentum.”
Dr Pepper has embraced the sponsorship by building an integrated and exciting marketing program that includes onsite sampling, a special Dr Pepper Grandstand, prizing, couponing, and a comprehensive retail initiative.
“Dr Pepper brings added value and fun to our customers,” says Charlie Johnstone, vice president and general manager of Honda Indy Toronto. “They’re not just supporting us; they’re embracing us and what we stand for.”
“Our customers love the association with the Honda Indy Toronto; ticketholders enjoy the onsite activities, and we absolutely love the event itself,” says Bayfield. “Summer is a perfect time for such festivities and we are excited to be a part of the action for the second year in a row.”
To learn more about what’s happening track-side at the Honda Indy Toronto visit: www.hondaindytoronto.com.
About Canada Dry Mott’s
Canada Dry Mott's, is a leading beverage business marketing a wide range of soft drinks, juices, teas, mixers and other premium beverages throughout Canada. The company's portfolio includes Canada Dry, Mott's Clamato, Dr Pepper, Crush, Mott's Fruitsations, Schweppes, Orangina, Mott's Garden Cocktail and Mr. & Mrs. T mixers among other brands. Based in Mississauga, Ontario, Canada Dry Mott's is a subsidiary of Dr Pepper Snapple (NYSE: DPS), one of the leading refreshment beverage businesses in North America. For more information, please visit www.drpepper.ca or www.canadadrymotts.ca.
About Honda Indy Toronto
The Honda Indy Toronto, Ontario’s largest annual sporting event, takes place from July 16 to 18 on the streets surrounding Exhibition Place near Lake Ontario and downtown Toronto. With more than two decades of open wheel racing history in Toronto, the Honda Indy Toronto is among the most respected motorsports events in North America and features a festival-like atmosphere that includes the fastest racing series on the planet, celebrity athletes and three action-packed days of live entertainment and interactive activities. For more information and to purchase tickets visit www.HondaIndyToronto.com or call 877.503.6869.
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